allbirds.com

AI review of this page — 4 things to look at

1. 1

   "Due to increased demand, orders may take up to 2 weeks to ship." announcement bar

   This shipping delay warning is the very first thing visitors read, which immediately introduces friction and buyer hesitation. Move it below the hero or replace it with a reassuring framing like 'Order now — ships within 2 weeks' to reduce abandonment before the hero even loads.

2. 2

   "SHOP MEN" / "SHOP WOMEN" buttons appearing three separate times across the hero, New Arrivals carousel, and Summer Travel Essentials sections

   Repeating the same two generic CTA labels across every banner trains users to ignore them (banner blindness). At least on the hero 'ALL NEW DASHER NZ COLLECTION', change the CTAs to 'SHOP DASHER NZ — MEN' and 'SHOP DASHER NZ — WOMEN' so each click destination is unambiguous and tied to the product just shown.

3. 3

   "BEST SELLERS" product cards — 'WOMEN'S CANVAS CRUISER SLIP ON / Warm White / $75' and adjacent card

   The product cards show no star ratings, review counts, or social-proof signals anywhere on the homepage, yet the value props section below touts comfort and quality. Adding even a star rating (e.g. '★ 4.8 · 2,400 reviews') directly under the product name on Best Sellers cards would provide the social proof needed to convert browsers at this critical section.

4. 4

   "SUBSCRIBE TO OUR EMAILS" / "Email Address" + "SIGN UP" footer form

   The email capture gives no incentive — no discount, no exclusive content, nothing. Adding a single line beneath the header such as 'Get 10% off your first order' would dramatically increase sign-up rates and capture visitors who didn't convert on this visit.