Ecommerce · booksConnected Jul 2026
Purchase conversion rate
Before0.35%
After0.53%
▲ +52%Added Aug 1, 2026
🕹 Benchmark arcade
Conversion rate benchmarks
The high scores, by industry — a starting point, not your number. Pick your type to see the typical range, then connect GA4 (read-only) for your real numbers and your single biggest bottleneck.
- 🛒 E-commerce2.2%
General, directional benchmarks for online stores — a starting point, not your number. Where you actually land depends on your price point, market and traffic mix.
▶ View E-commerce benchmarks → - 👕 DTC Apparel2.6%
General, directional benchmarks for direct-to-consumer apparel & fashion stores. Treat them as a rough frame — your real numbers depend on price, market and traffic.
▶ View DTC Apparel benchmarks → - 🚀 SaaS10.0%
General, directional benchmarks for SaaS sites. SaaS 'conversion' usually means a signup or trial start, not a purchase — so there's no cart/checkout funnel or AOV here.
▶ View SaaS benchmarks →
Numbers are directional industry ranges with sources cited on each page. Your real, precise benchmark depends on your price, market and volume — that's what the free GA4 connect reveals.