Ecommerce · booksConnected Jul 2026
Purchase conversion rate
Before0.35%
After0.53%
▲ +52%Added Aug 1, 2026
🕹 Benchmark arcade
Conversion rate benchmarks
The high scores, by industry — a starting point, not your number. Pick your type to see the typical range, then connect GA4 (read-only) for your real numbers and your single biggest bottleneck.
- 🛒 E-commerce2.2%
General, directional benchmarks for online stores — a starting point, not your number. Where you actually land depends on your price point, market and traffic mix.
▶ View E-commerce benchmarks → - 👕 DTC Apparel2.6%
General, directional benchmarks for direct-to-consumer apparel & fashion stores. Treat them as a rough frame — your real numbers depend on price, market and traffic.
▶ View DTC Apparel benchmarks → - 🚀 SaaS10.0%
General, directional benchmarks for SaaS sites. SaaS 'conversion' usually means a signup or trial start, not a purchase — so there's no cart/checkout funnel or AOV here.
▶ View SaaS benchmarks →
By industry and device, month by month
Every month since 2020 from one source, with the base of each figure stated.
Fashion and apparel add-to-cart rate6.2%
Fashion add-to-cart rate per product page view: 6.2% from Oct 2025 to Sep 2026, down from 6.7% in 2025 and 8.0% in 2023 (Dynamic Yield data).
▶ See 2020 to 2026 by monthFood and beverage add-to-cart rate8.6%
Food and beverage add-to-cart rate per product page view: 8.6% from Oct 2025 to Sep 2026, down from 9.7% in 2025 and 11.9% in 2023 (Dynamic Yield data).
▶ See 2020 to 2026 by monthMulti-brand retail add-to-cart rate7.0%
Multi-brand retail add-to-cart rate per product page view: 7.0% from Oct 2025 to Sep 2026, down from 8.3% in 2025 and 8.9% in 2023 (Dynamic Yield data).
▶ See 2020 to 2026 by monthConsumer goods add-to-cart rate4.7%
Consumer goods add-to-cart rate per product page view: 4.7% from Oct 2025 to Sep 2026, down from 4.9% in 2025 and 6.5% in 2023 (Dynamic Yield data).
▶ See 2020 to 2026 by monthHome and furniture add-to-cart rate3.6%
Home and furniture add-to-cart rate per product page view: 3.6% from Oct 2025 to Sep 2026, down from 4.2% in 2025 and level with 3.5% in 2023 (Dynamic Yield data).
▶ See 2020 to 2026 by monthMobile vs desktop add-to-cart rate6.3% / 5.0%
Mobile add-to-cart rate per product page view: 6.3% from Oct 2025 to Sep 2026, desktop 5.0%; mobile has led every month since Jan 2025 (Dynamic Yield data).
▶ See 2020 to 2026 by monthNumbers are directional industry ranges with sources cited on each page. Your real, precise benchmark depends on your price, market and volume — that's what the free GA4 connect reveals.