Podcast
Conversion and analytics solved
Conversion mysteries, solved. Ivan Pika, CRO consultant with 140+ clients and $11M+ in revenue impact, breaks down real conversion problems and analytics challenges. Learn the frameworks that diagnose drops in hours, build bulletproof tracking, and turn data into revenue. For marketers, founders, and analysts who want systematic solutions, not guesswork.
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Eight changes, zero tests
Almost nothing on the internet was A/B tested. Not the button you clicked to start this, not the headline that made you click it. Somebody decided, somebody shipped it, and the number moved or it didn't. Most people doin…
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On YouTube as “I changed 8 things on this form and tested none of them”
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The No-Bullshit Guide to Writing a Value Proposition That Actually Converts (with AI)
Most landing pages fail not because of bad design or weak offers — but because the headline doesn't speak to the right pain. In this episode I walk through the exact process I use on every CRO project: how to research wh…
How to Find the Weakest Point in Your Funnel
Your funnel is leaking — but probably not where you think. In this episode, I walk through exact 2025 benchmarks for every step of the ecommerce and SaaS funnel (bounce rates, add-to-cart, cart abandonment, activation, t…
Beyond the Numbers: How Click Maps & Scroll Depth Turn Data Into Conversion Wins
Learn how to use heatmap analysis to identify conversion rate bottlenecks and increase website conversions. CRO expert Ivan Pika breaks down click maps, scroll maps, and engagement zones with a proven framework for conve…
Tracking Plan 101: Stop Flying Blind With Your Analytics
🎯 THE PROBLEM 90% of businesses install Google Analytics and think they know what's happening on their site. They see page views, time on site, basic metrics. But they can't tell you where users click, what they watch, …
My Conversion Rate Just Dropped—What Do I Do?
Conversion rate crashed overnight? Stop guessing. Learn the 6-step framework that diagnoses conversion drops in under an hour. Real case study: supplement store recovers from 45% drop by finding one misconfigured plugin.…
Welcome to Conversion & Analytics Solved
Meet Ivan Pika, CRO consultant who's solved conversion mysteries for 140+ clients and generated $11M+ in additional revenue. In this intro episode, learn what this podcast is about: systematic frameworks for conversion o…