Voice of Customer
The right message can double your conversion.
Speed, design, funnels — you've tuned all of it. But the words on your page decide who buys. Voice of Customer checks your message against what your customers actually say, and shows you exactly where it misses.
Make sure your page says what your customers actually care about.
Sign up to run Voice of Customer
Voice of Customer is part of Pro: 2 runs a month. Sign in and paste any URL.
What your page says
“Powerful & flexible for modern teams.”
Your hero, right now.
What your customers say
“every tool wants a two-week setup before it does anything useful”reddit · r/projectmanagement
“we're 4 people — why am I paying enterprise per-seat”forum · indiehackers
Why the message
Everyone optimizes speed and design. Almost nobody checks the message.
And it's the highest-leverage thing on the page — a change of words, not a rebuild. Get it right and the same traffic converts far better.
How it works
Collect the quotes. Rank the pains. Compare to your page.
Collect every quote
We read what independent people in your category actually complain about, want, and object to — Reddit, Quora, niche forums & social threads. Never your own reviews.
Rank the pains
We cluster it into a frequency-ranked hierarchy of what customers truly care about, with the verbatim quotes and sources behind each.
Compare to your page
Pain by pain, does your message answer it? We flag what's missing, poorly said, or an unhandled objection — and what to write instead.
| # | What customers care about | How often | Your page |
|---|---|---|---|
| 1 | Setup is slow & bloated | 92 | poorly said |
| 2 | Per-seat pricing punishes small teams | 78 | objection unhandled |
| 3 | Works with my existing stack | 64 | addressed well |
| 4 | Steep learning curve | 51 | missing |
Illustrative · your real run pulls live quotes for your category.
What you get
A ranked to-do list for your copy.
The pain hierarchy
Ranked by frequency, with verbatim quotes and their sources — the exact language your customers use.
Gap analysis, pain by pain
Addressed well, poorly, missing, or an unhandled objection — colour-coded, tied to a spot on your page.
Prioritized message fixes
Add / edit / remove, ordered by frequency — what to say, in which section, and why.
Competitor & positioning lens
How rivals speak to the same pains, and the angle you can own.
Every run: 6–10 frequency-ranked themes · verbatim quotes, each with its source link.
Why not a survey
Not your own reviews. Not a survey. The unbiased market.
Under the hood it's automated review mining — message mining across your whole category — instead of another survey nobody answers.
Surveys · your reviews · guessing
ConvRadar Voice of Customer
Who runs this
Voice-of-customer copywriting, without the interviews.
Pre-launch founders
No customers to interview yet? Mine what your future customers already say elsewhere. A URL and Pro is all it takes.
Marketers rewriting a page
Stop guessing which objection kills the conversion. See the pains ranked by frequency — and which ones your page skips.
CRO consultants & agencies
Client-ready voice-of-customer research in minutes — verbatim quotes, each with its source link.
Skeptical? Click any quote — every one links to where a real customer said it.
Get started
Part of Pro: 2 runs a month.
Pro is $25 a month. Voice of Customer runs on any URL; connect GA4 later to tie the message fixes to your real funnel.
- 1Sign in
- 2Run Voice of Customer
Sign up to run Voice of Customer
Voice of Customer is part of Pro: 2 runs a month. Sign in and paste any URL.
Questions
Straight answers.
What is voice of customer (VoC)?
Voice of customer is research into what customers actually say about a problem — their pains, desires and objections, in their own words. ConvRadar automates it: paste a URL and it mines independent reviews and discussions across your category, then ranks what comes up most often.
Can you do voice of customer research without surveys or interviews?
Yes. Surveys and interviews need respondents you may not have yet. This tool mines what people in your category already say in public — Reddit, Quora, niche forums and social threads — so you get frequency-ranked customer language even before you have customers or traffic of your own.
Where do the quotes come from?
From independent discussion across your category: Reddit, Quora, niche forums and social threads. Your brand's own site, testimonials and review pages are excluded, and every quote is verbatim with a link to its source, so you can check the context yourself.
Why exclude a brand's own reviews?
Your own reviews are written by people who already bought — biased toward the message that already worked on them. The pains that stop everyone else live in the wider category conversation, so the research excludes the brand and mines the market instead.
How long does a run take?
About 3–5 minutes. The engine studies your page, runs deep research across the category, ranks the pains and grades your copy against each one. You don't need to wait on the page — we email you a link the moment the report is ready.
Is it free?
Voice of Customer is part of Pro: 2 runs a month, about 3 to 5 minutes each, report by email. You need a ConvRadar account; connecting GA4 is optional.
How do you turn VoC data into landing page copy?
Each ranked pain comes with a verdict on your page — addressed well, poorly, missing, or an unhandled objection — plus a prioritized fix list: what to add, edit or remove, in which section, and why. That's voice-of-customer copywriting without the guesswork: you reuse the customers' own words.
What is review mining — and is this it?
Review mining is pulling customer language out of existing public reviews instead of asking new questions. This is automated review mining plus a gap analysis: after mining and ranking the category's pains, it checks your landing page against each one — insight and to-do list in a single run.