Page speed & UX report
allbirds.com
Measured speed plus a read of the page for what's costing conversions. Free · convradar.com
No blocking issues found on our checks. Connect GA4 to see where these pages leak revenue.
allbirds.com
You chose this page
40/100 — Slow. Visitors wait ~2.1s before seeing content.
- Reduce unused JavaScript~2.1s · 648 KB
- www.googletagmanager.com/…/js90 KB
- www.googletagmanager.com/…/js80 KB
- Avoid multiple page redirects~780ms
- Images×242.3 MB
- JavaScript×1031.7 MB
- Other×100893 KB
- HTML×9347 KB
- Fonts×5143 KB
- CSS×338 KB
Consider this
Below the measured facts: what our conversion-pattern library and an AI read of the page flag — not from your analytics. Treat them as leads to test on your data, not guaranteed wins.
AI review of this page — 4 things to look at— each shows where it is on the page
"Due to increased demand, orders may take up to 2 weeks to ship."
This shipping delay warning is the very first thing users see and will kill purchase intent immediately. Replace it with a positive trust signal (e.g., free shipping threshold or a return policy) or move the delay notice to the cart/checkout stage where it's contextually necessary rather than homepage-first.
"SHOP MEN" / "SHOP WOMEN" buttons (hero section, Dasher NZ Collection)
The two ghost-style white-outlined buttons lack visual weight and compete equally with each other, causing decision paralysis. Make one button solid/filled (the higher-revenue gender segment) and keep the other as ghost, or combine into a single high-contrast CTA like "Shop the Dasher NZ Collection" to focus click intent.
"BEST SELLERS" product cards — "WOMEN'S CANVAS CRUISER SLIP ON / Warm White / $75" and adjacent card
The product cards show only a single color swatch (one circle icon) with no star ratings or review count. Adding even a star rating (e.g., ★ 4.7 · 2,300 reviews) directly under the product name would provide social proof at the critical browse-to-click moment and significantly lift tap-through rates.
"SUBSCRIBE TO OUR EMAILS" / "Email Address" + "SIGN UP" footer form
The email signup has no stated incentive — there's no mention of what subscribers get (e.g., "Get 10% off your first order"). Adding a one-line benefit hook directly above or inside the field will dramatically increase signup conversion and grow the retargeting list.
Checked: mobile load speed (Google PageSpeed) · layout & UX from a live mobile screenshot
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