Search "free conversion audit" and you get a wall of agency landing pages. Click one and the audit turns out to be a 20-minute screen-share where a stranger looks at your homepage, says the hero button should be orange, and closes with a $4,000-a-month retainer. The audit was the bait. The retainer was the point.
I'm not knocking the people who do it. I sold CRO audits for a living for ten years — the real ones, $2,000 to $5,000, two weeks of work, and they were worth it. What I'm knocking is the version where "free audit" means "free sales call," and you leave with three suggestions you could have read on any blog.
A real conversion audit doesn't start with your homepage. It starts with your numbers.
What a real free conversion audit actually finds
The whole value of an audit is that it's about your data, not generic best practice. "Add social proof," "cut your form fields," "make the CTA bigger" — that advice is free everywhere and worth roughly what you pay for it. The thing you can't get from a listicle is the answer to one question: where, specifically, am I losing the most money, and how much?
A conversion rate audit worth the name reads your GA4 and tells you where people drop in your funnel, how much that drop is worth in money, what's broken on the page where they leave, and what to fix first. Everything else is decoration.
Here's the shape of it, from a real one. An e-commerce store, about 32,000 sessions and 36,000 product-page views a month. The funnel told the story before anyone opened the site: 36,000 product views, 1,228 add-to-carts. That's a 3.4% product-page-to-cart rate, in a considered-purchase category where stores usually run 6–10%. The verdict wasn't "improve your PDP." It was sharper than that — you're losing roughly half your add-to-cart opportunity before a single person reaches checkout, and at your current order value that gap is about $9,000 a month in carts that never happened. Then the fix, ranked by impact, and the exact page to start on.
That's what a GA4 funnel analysis does that a homepage screen-share can't. It points at the number, not the design. You can pull the raw version yourself in about five minutes — open GA4, go to Explore, build a funnel exploration with view_item then add_to_cart, and read the step-to-step drop. Getting the number is the easy part. Knowing that 3.4% is a fire and not a fact of life is what takes ten years or a good benchmark, and that's the part the audit is actually for. If your rate just fell off a cliff instead of sitting low, that's a different read — a sudden GA4 conversion drop is usually one broken thing on one date, not a slow leak.
How to get one in 60 seconds
Connect GA4 to the audit, read-only, through a normal Google OAuth screen. Sixty seconds, no credit card, no call to book. We pull 90 days of your data into its own store and run the same checklist I used to run by hand — funnel, device and channel splits, traffic quality, anomalies, and a tracking smell-test to catch the half of GA4 setups that quietly lie. The audit lands on your dashboard and in your inbox, usually within a day. You read what's broken, where, and what to fix first.
Read-only means read-only. Nothing gets written back to your property, the data isn't sold, and you can revoke access whenever you want — here's exactly how the connection works. And it doesn't care what you sell. E-commerce, SaaS, lead-gen, a marketplace, an app, a booking site — if it's a GA4 property it has a funnel, and a funnel can be audited.
Why we give it away
It's free because we're in open beta — no card, none of that "free only for stores over $200k in revenue" you'll find on half the agency pages. The other reason is plainer: it's the cleanest way to show what the product does. ConvRadar's actual job is turning your GA4 into answers you can ask in plain English from Claude or ChatGPT. A free GA4 audit is that, run once, for you. If it's useful you'll keep the connector and keep asking; if it isn't, you've lost a minute and learned where your funnel leaks. Either way you come out ahead, which is a strange thing for a free offer to be able to say.
If you'd rather not hand anything over and just run the audit yourself, you can — the full prompt and what it finds is here. I wrote that one specifically so you don't need us to do this.
No "16X growth." No funnel pitch. Your data, and what's broken in it.
We run it on ourselves
The most honest thing I can say about the audit is that we point it at our own site, and it's rude to us too.
We just rebuilt the page you'd land on for this — the free-audit page itself. Before it went live we ran it through the same lens we sell: a funnel read of our own signup flow, plus a panel of reviewers reading it as different kinds of buyer. It scored a 9.16 out of 10 on our rubric, which sounds fine until you read why it wasn't higher. The reviewers caught a contradiction we'd walked straight past. The page promises, in plain text, that your data is never sold. And directly under that promise we'd used example screenshots that still showed a real client's brand by name. A privacy page, quietly leaking a client.
We masked it before launch. But we caught it because we audited ourselves, not because we're careful — left alone, we'd have shipped it. The same funnel read flagged where we lose people between "connect" and "first answer," and we moved things on the page because of it. That's the loop, diagnose and then verify, pointed back at us.
That's the real test for any audit, free or paid. Does it tell you something true that you didn't want to hear? If it only flatters you — your speed is great, your UX is clean, just book a call — it isn't an audit. It's marketing wearing an audit's clothes.
The good ones make you a little uncomfortable. Ours made us go mask our own screenshots.