dischemlife.co.za

AI review of this page — 4 things to look at

1. On your page

   "Get life cover in minutes" + "Get a Quote" CTA pill (hero section)

   The black pill CTA bar competes visually with the green hero background and feels disconnected. Make the primary CTA button larger and give it a stronger contrast anchor — e.g., place a standalone full-width yellow 'Get a Quote' button directly below the subheadline 'Because better health, deserves better protection.' This removes the extra step of scanning down to find the CTA and reduces above-the-fold drop-off.

2. On your page

   Trust bar: "Up to R10 million life cover*", "Valid claims paid in 4-48hrs", "Up to R125 000 funeral cover*"

   These three key proof points are rendered in very small, low-contrast grey text on a white background and are easy to miss. Increase font size, add an icon per stat, and consider moving this bar directly into the hero (below the CTA) so it reinforces trust at the moment of first CTA consideration rather than after the fold.

3. On your page

   Testimonial section: "Dis-Chem Life gave me better cover that saved me a fortune every month!" — Thabo M., Financial Analyst

   There is only one visible testimonial with no star rating, no photo, and 6 dot-navigation indicators suggesting more exist but are hidden behind a carousel. Show at least 2–3 testimonials statically (or add star ratings and a headshot/avatar) so social proof is immediately credible without requiring interaction, especially on mobile where carousels are often ignored.

4. On your page

   Product cards: "Life Cover From R99 pm*", "Funeral Cover From R49 pm*", "Critical Illness Cover From R99 pm*" etc.

   Each product card has only a green arrow icon as its CTA — there is no visible button label (e.g., 'Get a Quote' or 'Learn More'). On mobile this arrow is small and uninviting. Replace or supplement the arrow with a labelled text CTA button inside each card to make the next action explicit and increase tap confidence.