Page Scan · heuristic CRO read · 4 findings
https://notion.com/
saashomepagedesktop + mobileGPT + Claude + library
Weak
heuristic verdict · a judgment, not a measured score~10–35%
of conversions likely leaking · heuristic
Notion is an AI-powered workspace that enables teams and agents to collaborate, capture knowledge, find answers, and automate tasks together.
Each finding below shows the exact spot. For the full annotated page:
1highSocial Proof IssuesH-LP-003▼ leaking ~5–20% · heuristic
Claude ✓library ✓GPT ✓flagged by all 3 sources
1desktop ↗Evidence · on pageMobile hero shows only 'Trusted by 98% of the Forbes Cloud 100' as a single line of grey small text at the very bottom of the first screen. Customer quotes and logo parade (OpenAI, Figma, NVIDIA, etc.) are buried far below the fold.
Recommended changeMove a condensed version of the top 2–3 stats (e.g. '100M users · 62% of Fortune 100 · G2 #1 Knowledge Base') to directly beneath the hero CTA buttons on both mobile and desktop, replacing or supplementing the current sparse 'Trusted by 98% of the Forbes Cloud 100' line.
Why it may work · Named-brand logos and attributed quotes activate social proof near the conversion action, giving hesitant visitors a fast trust signal before they decide whether to scroll or bounce.
Possible consequence · Visitors evaluating credibility in the first scroll may not see specific, named-customer proof, reducing trust and willingness to sign up without further investigationestimate · not measured
Possible consequence · Visitors evaluating credibility in the first scroll may not see specific, named-customer proof, reducing trust and willingness to sign up without further investigationestimate · not measured
2highCompeting CTAsH-LP-005▼ leaking ~10–30% · heuristic
Claude ✓library ✓2 sources agree
2desktop ↗Evidence · on page'Get Notion free' (blue, filled) and 'Request a demo' (blue outline / light fill) appear side-by-side in the hero on both mobile and desktop, and again at the page footer 'Get started today' section.
Recommended changeVisually demote 'Request a demo' to a plain text link below the primary button. Use hierarchy (size, color weight, spacing) to make 'Get Notion free' unmistakably the primary action. On desktop the contrast is slightly better but still insufficient.
Why it may work · A single dominant CTA channels attention to one decision; secondary options presented as links reduce cognitive load without removing the path for enterprise/demo-seeking visitors.
Possible consequence · Two equally prominent CTAs can create decision paralysis, fragmenting click intent and reducing the take-rate on the higher-value primary CTA ('Get Notion free')estimate · not measured
Possible consequence · Two equally prominent CTAs can create decision paralysis, fragmenting click intent and reducing the take-rate on the higher-value primary CTA ('Get Notion free')estimate · not measured
3highDemo Visibility IssuesH-LP-013▼ leaking ~5–20% · heuristic
library ✓GPT ✓2 sources agree
3desktop ↗Evidence · on pageDesktop shows a large grey/blank area with only a small pause icon (⏸) at the bottom-left corner; no play button, no thumbnail preview, no headline calling out 'Watch how it works'. Mobile does not show the video at all in the visible hero scroll.
Recommended changeAdd a visible 'Watch 2-min demo' label with a play-button overlay on the video container. On mobile, either surface a static screenshot with a play CTA or ensure the video thumbnail is visible before autoplay begins. Include a descriptive caption (e.g., 'See how teams use Notion AI to automate work').
Why it may work · Labelling and a clear play affordance increase video watch rates; visitors who watch even 30 seconds of a product demo convert at significantly higher rates than those who don't engage.
Possible consequence · Visitors may not recognise the grey area as an auto-playing demo video, miss the content entirely, or fail to engage with it — losing the persuasion value of a product walkthroughestimate · not measured
Possible consequence · Visitors may not recognise the grey area as an auto-playing demo video, miss the content entirely, or fail to engage with it — losing the persuasion value of a product walkthroughestimate · not measured
4highAbstract Hero HeadlineH-HP-001▼ leaking ~10–25% · heuristic
Claude ✓library ✓2 sources agree
4desktop ↗Evidence · on pageHeadline reads 'Where teams and agents Think together.' with an animated word swap widget; subhead: 'Capture context, find answers, and automate tasks with AI built for your team.'
Recommended changeReplace or supplement the animated headline with a concrete, outcome-focused statement above the fold, e.g. 'Notion: the AI-powered workspace where your team captures knowledge, gets instant answers, and automates busywork — all in one place.' Keep animation as a visual accent, not the primary message carrier.
Why it may work · A clear, scannable headline answers 'what is this?' and 'is it for me?' in under 3 seconds, reducing early abandonment by visitors who can't instantly map the product to their need.
Possible consequence · First-time visitors may not immediately understand what Notion concretely does or how it differs from competitors like Confluence or Asana, increasing bounce rate before the CTA is reachedestimate · not measured
Possible consequence · First-time visitors may not immediately understand what Notion concretely does or how it differs from competitors like Confluence or Asana, increasing bounce rate before the CTA is reachedestimate · not measured
What this page is quietly losing — right now
~10–35%from visible evidence→~20–60%the real bleed, seen with GA4
Every day this page runs, you're likely losing conversions on all 4 of these — leak after leak, quietly walking out the door. Visible evidence alone points to ~10–35% gone — and with your real GA4 data, the true bleed is usually about double. Connect GA4 to see exactly where the money leaks across the whole site — and stop it first where it hurts most. That's what ConvRadar does.
Connect GA4 — find the leak →4 findings · desktop + mobile · GPT + Claude + library · complete
